Can you afford not to localise?
Well, statistically speaking, NO.
Localisation of content increases audience engagement by up to 70%. For marketing campaigns, click thru rates increase by up to 42% and actual conversion rates increase by up to 22%.
Audio Visual content increases engagement because our brains retain images better than text.
By combining text, speech, and visuals, video communicates via a rich sensory experience. Educational videos – for everything from ship safety & evacuation instructions to luxury goods brand awareness – invite multi-level learner engagement. Audio visual content communicates with your audience on behavioral, emotional, social, and cognitive levels. With the duration of an educational video now only six minutes, costs to localize are minimal in comparison to the potential ROI for audience engagement.
Even just pairing audio with images and text enables us to comprehend and retain information faster than reading as it stimulates our visualization process, creating a story experience.
YouTube’s position as a key learning tool, with more than 50% of viewers turning it on to find instructions and learn new skills suggests video as the most effective way to educate your audience.
84% of those surveyed claim watching a brand’s video has led them to make a purchase.
- When asked how they’d most like to learn about a product or service, two-thirds of people (66%) said they’d prefer to watch a short video.
- Watching instructional videos builds brand trust as the viewer can see the instructions working.