Subtitles
Who said we don’t read anymore? Up to 80% of social media users scroll with the volume off so every video needs subtitles! To optimise the effect of your video, every video you post needs to have subtitles. Subtitles are a transcription of the video dialogue, shortened to fit within the timed view of the […]
Social Media
Go native and set your brand on trend with the locals. Ensure social acceptance everywhere! Tweak your tweets to greet your customers in familiar slang, abbreviations and Stand “up” in the crowd – not “out” like a sore thumb. Spending money on carefully targeted social media campaigns? Honing your content to greet native audiences increases […]
Access services
At Aplomb, our approach to diversity and inclusion encompasses the world. This is not surprising as the work we do is all about enabling clear communication and giving people a voice in any language. We don’t just translate into English. We translate into and from over 120 languages. This means we are privileged to represent […]
Global translation creates humour, danger or success. What does your product say to the world?
Car manufacturers have driven their humour around the globe for decades. Chevrolet released their Nova, but forgot to check the meaning in Spanish: “no go” is maybe not a name to inspire confidence in car drivers? American Motors proudly named their new car model, Matador, not appreciating that in Spanish, this translates to “killer”. Sort […]
RegTech in a Multilingual Compliance World
Regulation Technology is being adopted to address regulatory compliance issues for financial services on an international level. RegTech is transforming financial services regulation. As new technology evolves, new regulations will arise to promote safe and responsible application of these technologies. It’s not surprising that compliance is being automated. Financial firms are handling more regulation than ever before. […]
Can you afford not to localise?
Well, statistically speaking, NO.
Localisation of content increases audience engagement by up to 70%. For marketing campaigns, click thru rates increase by up to 42% and actual conversion rates increase by up to 22%.
